{"id":92501,"date":"2022-06-30T11:00:34","date_gmt":"2022-06-30T11:00:34","guid":{"rendered":"https:\/\/test10.co.za\/C\/?p=92501"},"modified":"2022-06-30T12:47:52","modified_gmt":"2022-06-30T12:47:52","slug":"lyres-non-alcoholic-spirits-launches-online-in-south-africa","status":"publish","type":"post","link":"https:\/\/test10.co.za\/C\/lyres-non-alcoholic-spirits-launches-online-in-south-africa\/","title":{"rendered":"Lyre\u2019s Non-Alcoholic Spirits Launches Online in South Africa"},"content":{"rendered":"

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The trend changing the way the world drinks, and the brand making it possible… i<\/span>t\u2019s no secret the past five years have seen an increased focus on holistic health and wellbeing. Even before the pandemic, ‘social animals’ had become sober-curious<\/a>, no longer wanting to choose between keeping up appearances at drinking occasions and keeping up good health. The popularity of sober challenge months (Ocsober) allowed the easing off of liquor in a socially accepted time frame \u2014 but can the sober-curious leopard change its spots for good? Lyre\u2019s Non-Alcoholic Spirits says yes.\u00a0<\/span><\/p>\n

The Non-Alcoholic Trend<\/h3>\n

Created by entrepreneurs Mark Livings and Carl Hartmann in 2019 (read: before the at-home mixologist boom), Lyre\u2019s has fast become the world\u2019s most awarded non-alcoholic spirits brand.\u00a0<\/span><\/p>\n

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\u2018Non-alcoholic\u2019, a label once reserved for teetotalers, designated drivers, and pregnant people, is not only having its day, but it’s pulling up a very welcome seat at the social table. In a trend driven by health-conscious millennials<\/a>, a study by Nielsen<\/a> reported that non-alcoholic beverage<\/a> sales increased 33% to $331 million in the last year. It seems everyone\u2019s starting to have their cocktail, and drink it too.<\/p>\n

The trend changing the way the world drinks, and the brand making it possible.<\/p><\/blockquote>\n

Being social creatures themselves, Livings and Hartmann, knew all too well that the only way to change the way the world drinks (or doesn\u2019t), was to replicate the most popular spirits globally in a non-alcoholic format, as close to the original premium volume spirit as possible. Today, patrons not just of the home bar, but bars in the wild, are free to stay social and drink their drink, on their terms.<\/p>\n

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It\u2019s about staying in the social loop, and entertaining friends and clients, without the negative health and wellness impact, long associated with binge and regular drinking.\u00a0<\/span><\/p>\n

The Brand Making It Possible<\/h3>\n

Lyre\u2019s Non-Alcoholic Spirits now has 18 alcohol-free classic spirits in its range including American Malt, Dry London Spirit, and Italian Spritz; five ready-to-drink cans, and Classico, a non-alcoholic sparkling wine. They are clearly capable of crafting 90% of the world\u2019s best-selling cocktails.\u00a0<\/span><\/p>\n

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With Lyre\u2019s you get the premium taste you know, that lights up the cerebral cortex and the feelings that come with the joy of social gatherings, celebrations, and festive seasons. With added benefits for health-conscious cocktailing that include vegan, gluten-free, and ultra-low calorie content.<\/p>\n

Lyre\u2019s has fast become the world\u2019s most awarded non-alcoholic spirits brand.<\/p><\/blockquote>\n

Better yet, you don\u2019t have to make a song and dance about your low or no alcohol decisions. Lyre\u2019s is the simple swap, for the original alcoholic ingredient, delivering a sophisticated look and <\/i>true-to-taste experience that won\u2019t have you reaching for the lemonade.<\/p>\n

Lyre’s Now Available in South Africa<\/h3>\n

Lyre\u2019s has launched an online store launch<\/a> in South Africa this year and will become the first brand in South Africa that is able to meet the needs of both trade mixologists and consumers. Dark flavours popular in South Africa including American Malt, Dark Cane Spirit and Spiced Cane Spirit, have been crafted to capture the essence of Bourbon Whiskey, and Dark Cane Spirit, a rum expression.<\/p>\n

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Lyre\u2019s currently sells in over 60 countries online, in leading restaurants and retailers, including 20 of the World\u2019s Top 50 bars.\u00a0<\/span><\/p>\n

Get in the Spirit!<\/h4>\n

Ready to begin your sober-curious to sober-confident journey? With any Lyre\u2019s purchase, you\u2019ll receive a free mixology lesson. Online, one-on-one, and tailored to your purchase, the fun and casual 15-minute Lyre\u2019s mixology lesson will teach you how to make the most of your favourite Lyre\u2019s spirit.\u00a0<\/span><\/p>\n

Good news for locals, Lyre’s has launched an online store in South Africa, this year.<\/p><\/blockquote>\n

Simply pick a date and time that suits you and allow one of our Lyre\u2019s Ambassadors to walk you through the wonderful world of Lyre\u2019s and how to create some top, tasty tipples! Find out more here<\/a>.<\/p>\n

In the meantime, enjoy Lyre\u2019s broad range of non-alcoholic cocktails with these easy recipes…<\/p>\n

\"Lyre's<\/p>\n

Lyre\u2019s Penicillin<\/h4>\n

Ingredients\u00a0<\/span><\/strong><\/p>\n

60mL Lyre’s American Malt
\n<\/span>15mL Honey and Ginger Syrup
\n<\/span>15mL Lemon Juice
\n<\/span>30mL strong smoky tea (Lapsang souchong or Russian Caravan tea)\u00a0<\/span><\/p>\n

Method<\/strong><\/p>\n

Shake briefly with ice
\nstrain over a large ice cube\u00a0<\/span><\/p>\n

Glass: Old fashioned
\n<\/span>Garnish: Ginger cube on a skewer<\/p>\n

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Lyre\u2019s Espresso Martini (pictured)<\/h4>\n

Ingredients<\/strong>\u00a0<\/span><\/p>\n

45mL Lyre’s Coffee Originale
\n15mL Lyre’s White Cane Spirit
\n45mL premium cold drip or fresh espresso 10mL premium vanilla syrup (not vanilla essence)p><\/span><\/p>\n

Method<\/strong><\/p>\n

Dry shake
\n1\/2 fill shaker with ice
\nshake hard briefly
\nfine strain<\/p>\n

Glass: Cocktail coupette
\nGarnish: Coffee bean float<\/span><\/p>\n

Lyre\u2019s is available online<\/a>. Join Lyre\u2019s today and enjoy 10% off your first purchase. And keep up with all things Lyre\u2019s at their social links below.<\/p>\n

lyres.co.za<\/a> | Instagram<\/a> |\u00a0Facebook<\/a>\u00a0| Twitter<\/a>\u00a0| TikTok<\/a> |\u00a0YouTube<\/a><\/p>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The trend changing the way the world drinks, and the brand making it possible… it\u2019s no secret the past five years have seen an increased focus on holistic health and wellbeing. Even before the pandemic, ‘social animals’ had become sober-curious, no longer wanting to choose between keeping up appearances at drinking occasions and keeping up good health. The popularity of sober challenge months (Ocsober) allowed the easing off of liquor in a socially accepted time frame \u2014 but can the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","footnotes":""},"categories":[4098],"tags":[],"class_list":["post-92501","post","type-post","status-publish","format-standard","hentry","category-general"],"acf":[],"brand_slug":"","_links":{"self":[{"href":"https:\/\/test10.co.za\/C\/wp-json\/wp\/v2\/posts\/92501","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/test10.co.za\/C\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/test10.co.za\/C\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/test10.co.za\/C\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/test10.co.za\/C\/wp-json\/wp\/v2\/comments?post=92501"}],"version-history":[{"count":24,"href":"https:\/\/test10.co.za\/C\/wp-json\/wp\/v2\/posts\/92501\/revisions"}],"predecessor-version":[{"id":92676,"href":"https:\/\/test10.co.za\/C\/wp-json\/wp\/v2\/posts\/92501\/revisions\/92676"}],"wp:attachment":[{"href":"https:\/\/test10.co.za\/C\/wp-json\/wp\/v2\/media?parent=92501"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/test10.co.za\/C\/wp-json\/wp\/v2\/categories?post=92501"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/test10.co.za\/C\/wp-json\/wp\/v2\/tags?post=92501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}