{"id":73086,"date":"2019-09-30T10:08:31","date_gmt":"2019-09-30T10:08:31","guid":{"rendered":"https:\/\/test10.co.za\/C\/?p=73086"},"modified":"2019-09-30T10:09:21","modified_gmt":"2019-09-30T10:09:21","slug":"eatlean-cheese-launches-in-sa","status":"publish","type":"post","link":"https:\/\/test10.co.za\/C\/eatlean-cheese-launches-in-sa\/","title":{"rendered":"Eatlean Cheese Launches In South Africa"},"content":{"rendered":"

Having launched four years ago in the UK and since then in Spain, eatlean<\/em> cheese now hits South African retailers in their attempt to put cheese back on the menu worldwide. We look at all there is to know about this high-protein, low-fat and lactose-free cheese.<\/p>\n

\"Eatlean\"<\/p>\n

Eatlean History<\/h4>\n

What started with the original cheesemaker, Joseph Heler, back in 1957, has since spanned three generations of a family business and booming cheese trade in the UK.<\/p>\n

In 2015, George Heler, now at the forefront of the family-run enterprise, wanted to maintain the family cheese-making skills and expertise yet also match this to the future healthier demands of the cheese consumer.<\/p>\n

eatlean<\/em>\u00a0cheese was an opportunity not seen by anyone else \u2013 to make a cheese that is 100% natural, with higher protein and fewer calories.<\/p><\/blockquote>\n

\"Eatlean\"<\/div>
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\u201cOur first batch of cheese sold out straight away \u2013 so we quickly had to make more cheese. The feedback on social media told us we had something. It\u2019s been non-stop for the last 4 years, with continuous development of the \u2018eatlean\u2019 brand,\u201d says Heler<\/p><\/blockquote>\n

The Healthier Option<\/h4>\n

Realising that the demand for high-protein products was on the rise, matched with a growth in sales of low-fat products, eatlean<\/em>\u00a0knew they could be a market leader and pioneer brand within this space.<\/p>\n

\u201ceatlean is now seen as one of the leading healthier dairy brands \u2013 constantly challenging the big brands. More importantly, our consumers keep asking us for more innovation \u2013 so we must be doing something right.\u201d<\/p><\/blockquote>\n

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Suitable for lactose intolerant consumers due to their cheese-making process naturally removing the majority of lactose, with the exception of the eatlean<\/em> spreadable and with the same shelf-life as any other cheddar cheese, the eatlean<\/em> range is 100% natural.<\/p>\n

Set to launch in select stores in Shoprite and Pick ‘n Pay this October. An initial range of six products is available under the brand.<\/p>\n

Top of the Cheese<\/h4>\n

Based on the top sellers in the UK, be sure to check the retailers\u2019 fridges for the \u2018eatleanTasty\u2019 cheese block as well as the standard eatlean<\/em> cheese block for even less fat and more health benefits.<\/p>\n

eatlean<\/em> spreadable allows consumers the convenience they require to utilise the cheese<\/a> in more of their healthier meal creations. It is also a great inclusion for children\u2019s diets.<\/p>\n

\"Eatlean\"<\/p>\n

\u201cIn SA, we expect the consumers to be very similar to the UK in their desire to create healthier meals, with 100% natural ingredients. We hope eatlean<\/em> will become one of their fridge essentials. eatlean<\/em> cheese is not designed to be the centrepiece of a cheese board at your dinner party. It has been created to allow people to keep cheese as part of their menu of meal solutions when they are looking for healthier options,\u201d\u00a0 says George Heler.<\/p><\/blockquote>\n

It\u2019s been a great 2019 for eatlean<\/em> with a host of international cheese awards recently won, the launch into the South African market. The founder says it won\u2019t stop there! With a pipeline of new products under development and the confirmation that the eatlean<\/em> brand will be able to offer a wider range of healthier products down the line.<\/p>\n

eatlean<\/em> recently pre-launched at an interactive cook-off event hosted at The Chefs Studio, Cape Town. A huge thanks to the sponsors involved, including Jan Harmsgat wines, the Wings group, Scanpan, Willowcreek olive oil<\/a>, and Cape Herb and Spice<\/a>.<\/p>\n

\"Eatlean\"<\/p>\n

eatlean.co.za<\/a> | Facebook<\/a> | Instagram<\/a> | Twitter<\/a>\u00a0\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Having launched four years ago in the UK and since then in Spain, eatlean cheese now hits South African retailers in their attempt to put cheese back on the menu worldwide. We look at all there is to know about this high-protein, low-fat and lactose-free cheese. Eatlean History What started with the original cheesemaker, Joseph Heler, back in 1957, has since spanned three generations of a family business and booming cheese trade in the UK. In 2015, George Heler, now […]<\/p>\n","protected":false},"author":15,"featured_media":73101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","footnotes":""},"categories":[4098],"tags":[],"class_list":["post-73086","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"brand_slug":"","_links":{"self":[{"href":"https:\/\/test10.co.za\/C\/wp-json\/wp\/v2\/posts\/73086","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/test10.co.za\/C\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/test10.co.za\/C\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/test10.co.za\/C\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/test10.co.za\/C\/wp-json\/wp\/v2\/comments?post=73086"}],"version-history":[{"count":22,"href":"https:\/\/test10.co.za\/C\/wp-json\/wp\/v2\/posts\/73086\/revisions"}],"predecessor-version":[{"id":73166,"href":"https:\/\/test10.co.za\/C\/wp-json\/wp\/v2\/posts\/73086\/revisions\/73166"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/test10.co.za\/C\/wp-json\/wp\/v2\/media\/73101"}],"wp:attachment":[{"href":"https:\/\/test10.co.za\/C\/wp-json\/wp\/v2\/media?parent=73086"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/test10.co.za\/C\/wp-json\/wp\/v2\/categories?post=73086"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/test10.co.za\/C\/wp-json\/wp\/v2\/tags?post=73086"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}