![\"Corona](\"https:\/\/test10.co.za\/C\/wp-content\/uploads\/2015\/12\/corona3_1000x560.jpg\")
<\/a>The Cape Town launch followed closely after the recent succesfull Joburg launch event at Katy\u2019s Palace Bar. In addition to South Africa, Corona SunSets has been launched in more than 20 markets across the globe through over 150 events of varying sizes and intimacy \u2013 giving everyone a taste of summer and celebrating the magical sunset hour. Central to the Corona SunSets program are six immersive, large-scale but still intimate and laid-back festival experiences on four continents. Corona Sunsets kicked off in the brand\u2019s home of Mexico to a sold out crowd and went on to the United Kingdom, Italy, Ibiza, China and Australia, amongst others.<\/p>\nCorona has teamed-up with SFX Entertainment, the leading global producer of live events and digital entertainment content focused on electronic music culture, to create an emotive soundtrack for SunSets that brings the sights, sounds, and spirit of the beach to life for fans. Corona and SFX explored multiple categories of music and artists to find the perfect combination of sounds that could translate into a soundtrack that brings the spirit of the beach to life. Similar to the international festivals, the Johannesburg and Cape Town launch events immersed guests in a sensory experience. An eclectic spread of foods and Corona-based cocktails were coupled with low tempo, trendy tropical house music, deepening the brand\u2019s connection to the beach lifestyle.<\/a>Robin Schulz\u2019s \u201cSun Goes Down\u201d was ultimately chosen as the basis for the SunSets Anthem, as it embodies everything in a song that Corona and SFX felt captured the magical moment and energy of the sun setting on the beach, with day turning into night. This track brings to a crescendo the emotions people feel after spending a day on the beach. After ebbs and flows of the day, and the sun lowers itself below the horizon and night descends, the unique sound of \u201cSun Goes Down\u201d perfectly harnesses the excitement of entering the evening. Its beat serves as a perfect prelude to the faster-paced, energetic performances that lay ahead with each night of SunSets festivals.<\/p>\n<\/a>\u201cMusic is a passion for our fans \u2013 along with travel, food and culture<\/em>,\u201d said Marcondes. \u201cThe Corona SunSets platform gives us an opportunity to combine all four into an immersive experience around the world. From digital amplification and social engagement, to in-store activation and our events, Corona activate a truly global platform<\/em>.\u201d<\/p>\n