{"id":118686,"date":"2025-02-21T04:00:16","date_gmt":"2025-02-21T04:00:16","guid":{"rendered":"https:\/\/test10.co.za\/C\/?p=118686"},"modified":"2025-03-14T08:01:07","modified_gmt":"2025-03-14T08:01:07","slug":"fieldbar-founders-on-human-talent-and-authentic-design","status":"publish","type":"post","link":"https:\/\/test10.co.za\/C\/fieldbar-founders-on-human-talent-and-authentic-design\/","title":{"rendered":"Fieldbar Founders on Human Talent & Authentic Design"},"content":{"rendered":"

“Why not?” For founders Lee Hartman and Corban Warrington, consistently asking that question has led to the evergreen success of luxury cooler box brand, Fieldbar.<\/p>\n

Through relentless pursuit and borderless creativity, they have built a lifetime accessory with timeless style, and everything is handcrafted \u2013 from the coveted products to the striking artwork used in its social marketing. Since the launch of its flagship product, the Drinks Box, the brand has expanded its catalogue and its audience, as it now ships chic cooler boxes and fine outdoor goods to safarigoers, beach baskers and travellers across the globe. We chat with Hartman, Warrington and the Fieldbar team about innovative design, trusting human talent in the machine age and leaning on authenticity to stand out.<\/p>\n

\"FieldbarThe Fieldbar team, featuring Corban Warrington, Lee Hartman and Taimi Paulino (from left to right).<\/h6>\n

What was the inspiration behind Fieldbar?<\/h4>\n

Corban:<\/strong> To create a desirable product in an undesirable category.<\/p>\n

People put a lot of time, money and effort into what they wear, what they do and where they go, but we saw a gap when analysing this in an outdoor setting. Cooler boxes are functional products, but we asked, why can\u2019t they make you look good, feel good and be functional?<\/p>\n

What drove the design approach?<\/h4>\n

Corban:<\/strong> Timelessness. We didn’t want to bring another product into the world just for the sake of it. The design needed to survive the test of time (and trends), so not only would it physically last a lifetime but it would also never go out of fashion.<\/p>\n

How is sustainability incorporated into the production?<\/h4>\n

Corban: <\/strong>The very structure of a Fieldbar cooler box makes it sustainable. A product that is modular and made out of multiple parts that can all be repaired, recycled and replaced. This ensures that if something does need repairing, you are only replacing those affected parts rather than discarding the entire product.<\/p>\n

\"Fieldbar<\/p>\n

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The brand has grown globally in recent years. What\u2019s been the highlight of this journey?<\/h4>\n

Corban:<\/strong> The validation of knowing that our product and brand can compete on an international level. We want to show the world that South Africa can be a contender in the big leagues. We still have a ways to go, but the response we\u2019ve had from international markets has been really positive and it keeps the entire team driven to keep pushing a world-class standard.<\/p>\n

The Fieldbar social marketing team always creates striking visuals that almost look AI-generated. What\u2019s the secret?<\/h4>\n

Corban:<\/strong> Raw human talent!<\/p>\n

Kristen:<\/strong> We consider ourselves a \u2018high effort\u2019 creative business. This means we are less concerned with efficiency and more focused on originality. AI tools are wonderful as a sounding board, but we try to avoid using them to generate any of our creative \u2013 we feel something intangible gets lost in the process \u2013 and the results can be generic. So what you are referring to as \u2018AI\u2019 on our socials was actually produced by a highly talented multimedia designer (and it took weeks!).<\/p>\n

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A post shared by FIELDBAR (@fieldbar.co)<\/a><\/p>\n<\/div>\n<\/blockquote>\n