Spur Steak Ranches have been a consistent favourite for South Africans. The iconic restaurants have hosted countless family breakfasts, ‘spur of the moment’ meals and kiddies’ birthday parties, sparking joy and nostalgia across the nation. After five decades, Spur continues to appeal to people with a ‘Taste for Life,’ but with a refreshed look.

Chief Marketing Officer, Vuyo Henda, says, “Spur has always celebrated family by being welcoming, generous, inclusive and a place for celebration. The brand is now bolder, brighter and more adventurous, offering more features and greater comfort…”

One Tribe, Many Families

Since 1967, Spur’s unwavering commitment to providing quality food and exceptional service has earned it numerous accolades, and it remains one of South Africa’s most beloved casual dining destinations. Top contenders like RocoMamas, Panarottis, John Dory’s, The Hussar Grill, Casa Bella, and NIKOS also belong to the Spur Corporation.

With 304 franchises nationwide and 30 additional continental stores, the restaurant group has gradually rolled out its brand refresh campaign across popular provincial outlets. To date, they have renovated one Gauteng branch, Amigo Spur in Vaal Mall, Vanderbijlpark; and more recently, two Western Cape branches, Golden Spur in Rondebosch Mall and Texas Spur at N1 City Mall in Cape Town. Along with the upgraded interiors, the brand has given the face of Spur, the chief, a more modern look. The unmistakable logo, synonymous with good times and great food, features a newly designed logo with a bolder, streamlined typeface – one that will resonate with loyal customers and entice novel patrons.

Spur has moved with the times, growing with its many audiences.

“The market is rapidly evolving and with consumer-led insights, we are ensuring that our most valuable franchise asset, Spur, keeps up with consumer’s needs, especially our next generation of young families,” says CEO Val Nichas. “Our deep commitment to our customers is unwavering. The value that Spur Steak Ranches brings to its customers won’t change, it will just get better. The warm welcome, the joyful atmosphere, the great-tasting, quality food, and the super-friendly staff remain but now with an elevated experience.”

The Steakhouse That Became a Home

Embracing change is never easy, especially for household brands deeply rooted in family values. Thankfully, Spur has moved with the times, growing with its many audiences. Part of that clear vision includes recognising their nostalgic appeal and family-friendly setting.

Parents can unwind, socialise and tuck into delicious food, while kids have fun and run wild with imagination – whether munching away with a burger in one hand and a crayon in the other or making a beeline for the indoor playground. The newly revamped play areas boast unique themes, like Golden Spur’s ‘Adventure Mountain,’ designed to provide Secret Tribe members with an immersive play experience.

From weekend playdates to birthday celebrations, Spur has consistently captured the hearts of kiddies with spirited birthday cheers, lighting up faces young and old like the sparklers that adorn its nostalgic ‘Chico the Clown’ ice cream – Secret Tribe alumni will know.

Chief Marketing Officer, Vuyo Henda, says, “Spur has always celebrated family by being welcoming, generous, inclusive and a place for celebration. The brand is now bolder, brighter and more adventurous, offering more features and greater comfort, with a space that is designed to reflect the vibrance and diversity of South African families.”

A Taste of the Future

Classic interiors with contemporary accents breathe new life into the space, giving an elevated appearance while retaining its nostalgic charm. Blue leather booths detailed in red stitching provide comfortable seating and décor features like stained glass chandeliers and geometric tiles contribute to its modern edge.

Along with classic food offerings and contemporary interior updates, Golden Spur’s premium wine menu will appeal to aficionados.

One thing that remains untouched, though, is Spur’s consistently delicious food. Devoted customers can still expect the classics they love and know.

Located in the heart of Rondebosch, Golden Spur caters to students with generous portions, specials and discount offerings like Burger Mondays. Digital nomads can take advantage of the free WiFi while enjoying espressos and their much-loved ‘Unreal Breakfast’ fry-up.

More than just a steakhouse, Spur caters to the tastes of many with a diverse menu. Vegetarian and vegan-friendly standouts include the 100% Plant Burger, Vegetarian Wrap, and more. Shareables and light meals like Buffalo Wings & Crumbed Mushrooms, Nachos and Cheesy Garlic Prawns are ideal for tucking into while catching up with friends. Foodies can indulge in legendary burgers served with Spur-style crispy onion rings and chips, drizzled with their iconic BBQ sauce and French Fry & Salad Dressing. Steak lovers are also spoiled for choice with a satisfying selection of sizzling steaks and grills.

“More than ever, we are celebrating the joy of family; the whole family, every family, the South African family,” says Henda. “We know our customers have a taste for life so within the welcoming embrace of our well-loved brand, there will be new things to see, new spaces to experience and new adventures to be had. As always, we want to be part of all those special moments in their lives: the celebrations, the birthdays, the first dates…”

Memorable family outings are invariably a cornerstone offering at Spur, but couples are always welcome on date nights. For those smaller, intimate occasions, they have a secluded seating area with dim lighting to match the mood. End dining occasions on a sweet note with delectable desserts, from decadent Malva Pudding to the Classic Waffle and chocolaty Pecan Nut Sundae.

“Spur is about more than just good food and good value; it’s an experience. And now the Spur experience will be better than ever,” adds Henda.

Customers can sip and savour flagship wines, produced by some of the country’s most esteemed estates…

Along with classic food offerings and contemporary interior updates, Golden Spur’s premium wine menu will appeal to aficionados. Customers can sip and savour flagship wines, produced by some of the country’s most esteemed estates, including Beyerskloof, Nederberg and Anthonij Rupert. And if celebrations continue after the bill arrives, patrons can purchase their preferred bottle from the front desk.

Get a taste of the new offerings at these newly renovated Spur Steak Ranches: 

Golden Spur Steak Ranch, Shop 23, Riverside Mall, Main Rd, Rondebosch, Cape Town, Western Cape | Texas Spur Steak Ranch, Shop U1, N1 City Mall, Louwtjie Rothman St, Goodwood, Cape Town, Western Cape | Amigo Spur Steak Ranch, Shop 34, Vaal Mall, Rossini Blvd, Vanderbijlpark S. W. 2, Vanderbijlpark, Gauteng

For more information, visit the website and follow Spur Steak Ranches on socials. 

spursteakranches.com | Facebook | Instagram